Monica Sutton
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WORK EXPERIENCE:
Rebecca Minkoff for Kusi Brands LLC
Marketing and Product Lifecycle Manager
February 2022 to Present
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Assisted in increasing our client base 50% by establishing new accounts with Hudson Jeans and Aimee Kestenberg
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Partnered with President to develop and implement strategies, short and long-term goals, seasonal plans, and growth plans
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Planned budgets for Marketing Initiatives
Rahua® by Amazon Beauty Inc.
PR and Communications Manager
August 2020 to August 2021
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Assistant in Marketing direction of Lilly Van Brooklyn's viral Rahua TikTok with 1.2 million likes
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Obtained over 220 Press Releases and wrote over 100 pitches
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Created and Managed PR Strategy and Campaigns Internationally
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Organized and executed new product launches, outreach calendar, and corporate initiatives for PR Partners
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Increased the following of the company's social media platforms by scheduling and maintaining influencer alliances including giveaways for organic and paid collaborations
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Increased sales by 55% in the customer Tidio chat
Wedding Salon
Sales and Marketing Assistant
August 2018 to April 2020
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Sold marketing platforms, ranging from $2,000 - $20,000, to over 400 International vendors in Luxury Bridal Showcases
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Maintained client database with timely and relevant communication
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Lead in show production, weddings, and event planning
Kleinfeld Bridal "Say Yes to the Dress" on TLC
Public Relations and Marketing Apprentice
May 2016 to May 2017
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Provided client services for major celebrities, designers, models, photographers
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Coordinated events with Kleinfeld Hotel Blocks, NY1, Brides, The Knot
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Created presentations for the Accessories Department for rebranding and new marketing campaigns
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Served as website coordinator; reorganized website from stock of dresses to uploading content
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Tracked and posted Kleinfeld social media; prepared competitive analysis
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Scheduled, monitored, and provided feedback for model castings
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Managed backstage and invitations for 5 bridal runway shows
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Assisted at photo-shoots and sample sales
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EDUCATION:
Fashion Institute of Technology
August 2014 to May 2018
Bachelor of Science, Advertising and Marketing Communications
Associates of Applied Science, Fashion Merchandising Management
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SKILLS:
Creative Strategy, Copywriting, Google Analytics, Google Suite, Microsoft Excel, Word, Powerpoint, Social Media Platforms: Instagram, TikTok, Facebook, Twitter, SnapChatAdobe Photoshop, Shopify, Fashion GPS, Cision, Later, Klayvio, Leadership, Team Player, Passionate, Determined, Spanish (Intermediate), Search Engine Optimization, Digital Marketing, Social Media Strategy
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ASSOCIATIONS, AWARDS, CLUBS:
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Honored to be The Face and Model for Rebecca Minkoff and Hudson Women's Outerwear for Fall 2023
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Public Relations Society of America (2014 – Present) PRSSA – Member of the Year, National Star Chapter Award, Head of Sponsorship and Production Committee, Attended 7 conferences in PR
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Assisted with 30+ fashion shows including Raf Simons, Pnina Tornai, Rita Vinieris, Dennis Basso, Mark Zunino
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Assisted in production of 12 Bridal Showcases including NY, LA, CHI, MI, D.C.
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Won Rahua 20 Awards in 1 Year including CEW Creators Awards, Refinery 29, ELLE Green Star, and GQ
