Monica Sutton

WORK EXPERIENCE:

Self-Employed, Worldwide

Social Media and Marketing Director

January 2021 - Present

Founder & Social Media Director of personal brand, leading end-to-end content strategy, creative direction, and digital storytelling across platforms.
Develop and execute trend-forward video strategies rooted in viral concepts, leveraging real-time social media insights (trending audio, formats, and editing styles) to maximize reach and engagement.
Produce high-impact multimedia content including graphics, short-form video, and copy, using tools such as Canva and Adobe Photoshop to communicate brand mission, values, and global impact.
Translate complex messaging into compelling, audience-first content tailored to diverse international audiences.
Manage client partnerships and content strategy for organizations including European Initiative and Candy Coburn, delivering cohesive brand presence and measurable growth.
Increased likes on EI Facebook by 54% within the first two weeks of employment.
Direct content shoots for musicians, realtors, and influencers in NYC and Austin, collaborating with brands such as Revolve, Pixi, and Princess Polly.

Rebecca Minkoff for Kusi Brands LLC
Marketing and Product Lifecycle Manager

February 2022 to March 2023

Contributed to a 50% expansion of the client base by securing new accounts with Hudson Jeans and Aimee Kestenberg.
Collaboratively planned and executed strategies with the President, addressing short and long-term goals, seasonal

objectives, and growth plans.

Partnered effectively with cross-functional teams, including Channel Marketers, Product Marketers, Product Management, Analytics, and Finance to achieve business objectives.
Demonstrated a growth mindset and a track record of developing customer-centric marketing strategies that grew revenue

Rahua® by Amazon Beauty Inc.

PR and Communications Manager

August 2020 to August 2021

Assistant in Marketing direction of Lilly Van Brooklyn's viral Rahua TikTok with 1.2 million likes
Obtained over 220 Press Releases and wrote over 100 pitches
Created and Managed PR Strategy and Campaigns Internationally
Organized and executed new product launches, outreach calendar, and corporate initiatives for PR Partners
Increased the following of the company's social media platforms by scheduling and maintaining influencer alliances including giveaways for organic and paid collaborations
Increased sales by 55% in the customer Tidio chat

Wedding Salon

Sales and Marketing Assistant

August 2018 to April 2020

Sold marketing platforms, ranging from $2,000 - $20,000, to over 400 International vendors in Luxury Bridal Showcases
Maintained client database with timely and relevant communication
Lead in show production, weddings, and event planning

EDUCATION:

Fashion Institute of Technology

August 2014 to May 2018

Bachelor of Science, Advertising and Marketing Communications

Associates of Applied Science, Fashion Merchandising Management

HARD SKILLS:

Creative Strategy, Search Engine Optimization, Digital Marketing, Social Media Strategy, Copywriting, Google Analytics, Google Suite, Microsoft Excel, Word, Powerpoint, Social Media Platforms: Instagram, TikTok, Facebook, Twitter, Snapchat, Adobe Photoshop, Shopify, Fashion GPS, Cision, Later, Klayvio, Spanish (Intermediate)

ASSOCIATIONS, AWARDS, CLUBS:

Honored to be The Face and Model for Rebecca Minkoff and Hudson Women's Outerwear for Fall 2023
Public Relations Society of America (2014 – Present) PRSSA – Member of the Year, National Star Chapter Award, Head of Sponsorship and Production Committee, Attended 7 conferences in PR
Assisted with 30+ fashion shows including Raf Simons, Pnina Tornai, Rita Vinieris, Dennis Basso, Mark Zunino
Assisted in production of 12 Bridal Showcases including NY, LA, CHI, MI, D.C.
Won Rahua 20 Awards in 1 Year including CEW Creators Awards, Refinery 29, ELLE Green Star, and GQ

Resume