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Monica Sutton

WORK EXPERIENCE:

Rebecca Minkoff for Kusi Brands LLC

Marketing and Product Lifecycle Manager

February 2022 to Present

  • Assisted in increasing our client base 50% by establishing new accounts with Hudson Jeans and Aimee Kestenberg

  • Partnered with President to develop and implement strategies, short and long-term goals, seasonal plans, and growth plans

  • Planned budgets for Marketing Initiatives

Rahua® by Amazon Beauty Inc.

PR and Communications Manager

August 2020 to August 2021

  • Assistant in Marketing direction of Lilly Van Brooklyn's viral Rahua TikTok with 1.2 million likes

  • Obtained over 220 Press Releases and wrote over 100 pitches

  • Created and Managed PR Strategy and Campaigns Internationally

  • Organized and executed new product launches, outreach calendar, and corporate initiatives for PR Partners

  • Increased the following of the company's social media platforms by scheduling and maintaining influencer alliances including giveaways for organic and paid collaborations

  • Increased sales by 55% in the customer Tidio chat

Wedding Salon

Sales and Marketing Assistant

August 2018 to April 2020

  • Sold marketing platforms, ranging from $2,000 - $20,000, to over 400 International vendors in Luxury Bridal Showcases

  • Maintained client database with timely and relevant communication

  • Lead in show production, weddings, and event planning

Kleinfeld Bridal "Say Yes to the Dress" on TLC

Public Relations and Marketing Apprentice

May 2016 to May 2017

  • Provided client services for major celebrities, designers, models, photographers

  • Coordinated events with Kleinfeld Hotel Blocks, NY1, Brides, The Knot

  • Created presentations for the Accessories Department for rebranding and new marketing campaigns

  • Served as website coordinator; reorganized website from stock of dresses to uploading content

  • Tracked and posted Kleinfeld social media; prepared competitive analysis

  • Scheduled, monitored, and provided feedback for model castings

  • Managed backstage and invitations for 5 bridal runway shows

  • Assisted at photo-shoots and sample sales

EDUCATION:

Fashion Institute of Technology             

August 2014 to May 2018

Bachelor of Science, Advertising and Marketing Communications

Associates of Applied Science, Fashion Merchandising Management 

SKILLS:

Creative Strategy, Copywriting, Google Analytics, Google Suite, Microsoft Excel, Word, Powerpoint, Social Media Platforms: Instagram, TikTok, Facebook, Twitter, SnapChatAdobe Photoshop, Shopify, Fashion GPS, Cision, Later, Klayvio, Leadership, Team Player, Passionate, Determined, Spanish (Intermediate), Search Engine Optimization, Digital Marketing, Social Media Strategy

ASSOCIATIONS, AWARDS, CLUBS:

  • Honored to be The Face and Model for Rebecca Minkoff and Hudson Women's Outerwear for Fall 2023

  • Public Relations Society of America (2014 – Present) PRSSA – Member of the Year, National Star Chapter Award, Head of Sponsorship and Production Committee, Attended 7 conferences in PR

  • Assisted with 30+ fashion shows including Raf Simons, Pnina Tornai, Rita Vinieris, Dennis Basso, Mark Zunino

  • Assisted in production of 12 Bridal Showcases including  NY, LA, CHI, MI, D.C.

  • Won Rahua 20 Awards in 1 Year including CEW Creators Awards, Refinery 29, ELLE Green Star, and GQ

Marble Surface

Resume

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